colors
Back to gallery

Resolute Cranberry

#ac1d41
Notes

Resolute Cranberry (#AC1D41) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (345°, 71%, 39%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ac1d41
RGB
rgb(172, 29, 65)
HSL
hsl(345, 71%, 39%)
HWB
hwb(345 11% 33%)
OKLCH
oklch(48.7% 0.176 13.6)
HSV
hsv(345, 83%, 67%)
LAB
lab(37.90% 56.95 16.97)
LCH
lch(37.90% 59.42 16.59)
CMYK
cmyk(0%, 83%, 62%, 33%)

Etymology

Resolute
adjective

From the Latin resolutus, unwavering — used as a color modifier in literary contexts for hues that read as committed and unmoving. Resolute blue, resolute green: the saturation is full, the hue holds its position without shifting under different light. Sits in the bold-bucket center alongside strong and true, with slightly more focus on stability than presence.

Cranberry
noun

North American Vaccinium macrocarpon — a Ericaceae low-creeping wetland shrub whose deep-magenta drupe is the iconic Thanksgiving fruit and the base of cranberry juice and jellied cranberry sauce. Cranberry color refers to a freshly cooked Vaccinium macrocarpon compote in a Massachusetts kitchen: a saturated, slightly cool deep magenta with the matte finish of anthocyanin-rich cranberry-fruit pulp.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ac1d41
Original
#484741
Protanopia
#6c643d
Deuteranopia
#bd002d
Tritanopia
#3e3e3e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.99:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.01:1

Related Colors

Canvas