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Rugged Moot Ruby

#ac0768
Notes

Rugged Moot Ruby (#AC0768) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (325°, 92%, 35%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ac0768
RGB
rgb(172, 7, 104)
HSL
hsl(325, 92%, 35%)
HWB
hwb(325 3% 33%)
OKLCH
oklch(48.9% 0.198 353.9)
HSV
hsv(325, 96%, 67%)
LAB
lab(37.71% 63.85 -8.29)
LCH
lch(37.71% 64.39 352.60)
CMYK
cmyk(0%, 96%, 40%, 33%)

Etymology

Rugged
adjective

Old Norse rugga, rough / coarse — adjectival suffix -ed. As a color modifier, rugged implies a saturated-and-rough-and-weathered quality, the deep-rich color of Scottish-Highlands-and-Norwegian-fjord outdoor-and-mountain landscape. Sits at the bold-and-weathered end of the grid, parallel to tough and sinewy in usage.

Moot
modifier

Old English mōt, meeting-or-debate-point. As a color modifier, moot implies a debated-and-suspended-and-undecided quality, the visual register of Anglo-Saxon-witenagemot-and-Inns-of-Court-moot hand-argued-and-suspended Anglo-Saxon-witenagemot-and-medieval-moot-court witenagemot-and-Inns-of-Court-and-shire-court mooted-and-debated surfaces under Anglo-Saxon-witenagemot-and-Inns-of-Court oak-bench-and-vellum debate-hall-light. Sits at the modifier-and-mood end of the grid, parallel to void and blank in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ac0768
Original
#36476a
Protanopia
#626365
Deuteranopia
#ba003c
Tritanopia
#313131
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.04:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.98:1

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