Lurid Vesper Kiwi

Latin lūridus, pale-yellow / sickly — sharing root with lūror (yellowish-pallor). As a color modifier, lurid implies a saturated-and-shocking-and-sickly-bright quality, the bright color of Penny-Dreadful-and-Pulp-Fiction sensational-cover-art bright-and-pulpy printing. Sits at the bright-and-shocking end of the grid, parallel to garish and gaudy in usage.

Latin vespera, evening. As a color modifier, vesper implies an evening-prayer-and-dusk quality, the visual register of Roman-Catholic-and-Orthodox-Vespers evening-prayer-and-dusk hour-of-day evening-prayer-and-incense liturgical surfaces under Vespers-and-Compline ecclesiastical-evening candlelight. Sits at the modifier-and-time end of the grid, parallel to eve and knell in usage.

Actinidia deliciosa — originally the Chinese gooseberry before New Zealand growers rebranded it for export in the 1950s. The color refers to the cross-section of a ripe green-fleshed kiwifruit: a saturated, slightly yellow-shifted green with the optical brightness of small black seeds suspended in translucent flesh. Brighter than apple, sharper than pear, with the instantly recognizable graphic quality of the cut fruit.