Neon Umber Kiwi

Greek néon, new — element-name (atomic-number 10), discovered by William Ramsay in 1898. As a color modifier, neon implies a saturated-and-electric-glow quality, the bright color of Las-Vegas-and-Times-Square neon-marquee gas-discharge-tube emission. Sits at the bright-and-electric end of the grid, parallel to electric and fluorescent in usage.

Latin umbra, shadow. As a color modifier, umber implies a shadowed-and-Umbrian-earth-pigment quality, the visual register of Caravaggio-and-Rembrandt-umber hand-shadowed-and-Umbrian-earth-pigment Caravaggio-and-Rembrandt-and-Vermeer-Dutch-Golden-Age umbered-and-shadowed-and-deep-glazed surfaces under Caravaggio-and-Rembrandt-and-Vermeer chiaroscuro-and-tenebrist-and-glazed studio-window-light. Sits at the modifier-and-mood end of the grid, parallel to shade and gloom in usage.

Actinidia deliciosa — originally the Chinese gooseberry before New Zealand growers rebranded it for export in the 1950s. The color refers to the cross-section of a ripe green-fleshed kiwifruit: a saturated, slightly yellow-shifted green with the optical brightness of small black seeds suspended in translucent flesh. Brighter than apple, sharper than pear, with the instantly recognizable graphic quality of the cut fruit.