Cool Ruby Shimmer

#ab6d7a

Notes

Cool Ruby Shimmer (#AB6D7A) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (347°, 27%, 55%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#ab6d7a

RGB

rgb(171, 109, 122)

HSL

hsl(347, 27%, 55%)