Rich Ruby Ribbon

#ab4949

Notes

Rich Ruby Ribbon (#AB4949) is a true red with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (0°, 40%, 48%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#ab4949

RGB

rgb(171, 73, 73)

HSL

hsl(0, 40%, 48%)