Rich Rust Cloud

#ab401c

Notes

Rich Rust Cloud (#AB401C) is a true orange with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (15°, 72%, 39%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#ab401c

RGB

rgb(171, 64, 28)

HSL

hsl(15, 72%, 39%)