Substantial Lipstick
Substantial Lipstick (#AB388C) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (316°, 51%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin substantia, substance — adjectival suffix -al, derived from sub-stāre (to stand under). As a color modifier, substantial implies a saturated-and-weighty-and-material quality where the hue carries visual mass and presence. Sits at the bold-and-weighty end of the grid, parallel to weighty and hefty in usage.
Modern cosmetic stick of waxy carmine-and-iron-oxide pigment in vegetable wax base — particularly the deep-magenta MAC Russian Red and Chanel Rouge Allure shades that defined late-20th-century fashion-magazine cover art. Lipstick color refers to a MAC Ruby Woo matte lipstick on a fresh swatched arm: a saturated, slightly cool deep magenta with the matte finish of pigment-loaded vegetable-wax-and-castor-oil base.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.