Soft Ruby Fold

#ab3053

Notes

Soft Ruby Fold (#AB3053) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (343°, 56%, 43%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#ab3053

RGB

rgb(171, 48, 83)

HSL

hsl(343, 56%, 43%)