Soft Amethyst Quartz

#ab1794

Notes

Soft Amethyst Quartz (#AB1794) is a true violet with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (309°, 76%, 38%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#ab1794

RGB

rgb(171, 23, 148)

HSL

hsl(309, 76%, 38%)