Vivid Magenta Volt

#ab0d64

Notes

Vivid Magenta Volt (#AB0D64) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (327°, 86%, 36%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#ab0d64

RGB

rgb(171, 13, 100)

HSL

hsl(327, 86%, 36%)