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Rich Thaw Brick

#aa3e27
Notes

Rich Thaw Brick (#AA3E27) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (11°, 63%, 41%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#aa3e27
RGB
rgb(170, 62, 39)
HSL
hsl(11, 63%, 41%)
HWB
hwb(11 15% 33%)
OKLCH
oklch(51.2% 0.147 33.7)
HSV
hsv(11, 77%, 67%)
LAB
lab(41.44% 43.06 36.81)
LCH
lch(41.44% 56.65 40.52)
CMYK
cmyk(0%, 64%, 77%, 33%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Thaw
modifier

Old English thawian, to-melt-or-soften. As a color modifier, thaw implies a spring-melt-and-softening-frost quality, the visual register of English-spring-and-Pennine-thaw hand-spring-melt-and-softening-frost English-spring-and-Pennine-thaw-and-Cumbria-Highland-thaw thaw-and-spring-melt-and-softening-frost surfaces under English-spring-and-Pennine-thaw-and-Cumbria-Highland-thaw Yorkshire-Dales-and-Lake-District-and-Cairngorm spring-melt-light. Sits at the modifier-and-weather end of the grid, parallel to slush and rain in usage.

Brick
noun

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#aa3e27
Original
#5c5324
Protanopia
#776b23
Deuteranopia
#bb2239
Tritanopia
#535353
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.13:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.43:1

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