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Bold Gulābi

#aa398c
Notes

Bold Gulābi (#AA398C) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (316°, 50%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#aa398c
RGB
rgb(170, 57, 140)
HSL
hsl(316, 50%, 45%)
HWB
hwb(316 22% 33%)
OKLCH
oklch(53.4% 0.174 339.9)
HSV
hsv(316, 66%, 67%)
LAB
lab(43.31% 54.90 -22.11)
LCH
lch(43.31% 59.19 338.06)
CMYK
cmyk(0%, 66%, 18%, 33%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Gulābi
noun

Hindi/Urdu गुलाबी / گُلابی, rose-pink — derived from Persian gul (flower) via gulāb (rose-water), the Indian color tradition for the saturated pink-magenta of Damask rose petals and the iconic Jaipur Pink City stucco. Gulābi color refers to a Jaipur old-city stucco-painted façade in late-afternoon light: a saturated, slightly cool deep magenta with the matte finish of lime-and-iron-oxide stucco.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#aa398c
Original
#405b8e
Protanopia
#626d89
Deuteranopia
#b43c5d
Tritanopia
#575757
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.72:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.67:1

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