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Velvety Tempranillo

#aa236c
Notes

Velvety Tempranillo (#AA236C) is a true magenta with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (328°, 66%, 40%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#aa236c
RGB
rgb(170, 35, 108)
HSL
hsl(328, 66%, 40%)
HWB
hwb(328 14% 33%)
OKLCH
oklch(50.1% 0.181 353.1)
HSV
hsv(328, 79%, 67%)
LAB
lab(39.30% 58.48 -8.47)
LCH
lch(39.30% 59.09 351.76)
CMYK
cmyk(0%, 79%, 36%, 33%)

Etymology

Velvety
adjective

An adjectival form of velvet, used since the eighteenth century for colors that read as if they had the matte light-absorbing quality of velvet. Implies high saturation combined with a non-glossy surface — the matte richness of a deep wine in a fabric rather than in a glass. Sits in the bold-and-deep corner of the grid alongside plush and lush.

Tempranillo
noun

The dominant red grape of Rioja and other Iberian wine regions — early-ripening (temprano meaning early) and characteristically saturated. The color refers to a young Tempranillo in a glass: a saturated, slightly cool deep red with the optical clarity of mid-to-high-tannin wine. Deeper than Merlot, warmer than Sangiovese.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#aa236c
Original
#3e4d6e
Protanopia
#646569
Deuteranopia
#b81245
Tritanopia
#454545
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.63:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.17:1

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