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Resounding Cranberry

#aa2343
Notes

Resounding Cranberry (#AA2343) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (346°, 66%, 40%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#aa2343
RGB
rgb(170, 35, 67)
HSL
hsl(346, 66%, 40%)
HWB
hwb(346 14% 33%)
OKLCH
oklch(48.8% 0.170 13.3)
HSV
hsv(346, 79%, 67%)
LAB
lab(38.12% 54.88 15.91)
LCH
lch(38.12% 57.14 16.17)
CMYK
cmyk(0%, 79%, 61%, 33%)

Etymology

Resounding
adjective

Latin resonāre, to echo back — present-participle of resound. As a color modifier, resounding implies a saturated-and-echoing-and-imposing quality where the hue reverberates visually like a cathedral-bell ring. Sits at the bold-and-resonant end of the grid, parallel to resonant and booming in usage.

Cranberry
noun

North American Vaccinium macrocarpon — a Ericaceae low-creeping wetland shrub whose deep-magenta drupe is the iconic Thanksgiving fruit and the base of cranberry juice and jellied cranberry sauce. Cranberry color refers to a freshly cooked Vaccinium macrocarpon compote in a Massachusetts kitchen: a saturated, slightly cool deep magenta with the matte finish of anthocyanin-rich cranberry-fruit pulp.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#aa2343
Original
#494843
Protanopia
#6c643f
Deuteranopia
#ba0031
Tritanopia
#424242
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.93:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.03:1

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