Rich Amethyst Velvet

#aa13a2

Notes

Rich Amethyst Velvet (#AA13A2) is a true violet with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (303°, 80%, 37%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#aa13a2

RGB

rgb(170, 19, 162)

HSL

hsl(303, 80%, 37%)