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Hefty Watermelon

#aa1279
Notes

Hefty Watermelon (#AA1279) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (319°, 81%, 37%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#aa1279
RGB
rgb(170, 18, 121)
HSL
hsl(319, 81%, 37%)
HWB
hwb(319 7% 33%)
OKLCH
oklch(49.6% 0.200 346.3)
HSV
hsv(319, 89%, 67%)
LAB
lab(38.48% 63.77 -17.86)
LCH
lch(38.48% 66.22 344.35)
CMYK
cmyk(0%, 89%, 29%, 33%)

Etymology

Hefty
adjective

Old English hefig, heavy — adjectival suffix -y. As a color modifier, hefty implies a saturated-and-substantial-and-weighty quality where the hue carries the visual heft of a hand-cast pig-iron object. Sits at the bold-and-weighty end of the grid, parallel to substantial and weighty in usage.

Watermelon
noun

Citrullus lanatus, the African cucurbit cultivated for at least four thousand years for its high-water-content red flesh. The color refers to the cross-section of a ripe watermelon's interior: a saturated, slightly cool deep pink-red with the optical brightness of high-water-content fruit pigmented by lycopene. Cooler than coral, warmer than salmon, with the summer-cookout weight of a fruit that gives English a synonym for unripe-pink.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#aa1279
Original
#2f4b7b
Protanopia
#5d6376
Deuteranopia
#b60848
Tritanopia
#3a3a3a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.84:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.07:1

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