colors
Back to gallery

Bold Méihóng

#aa0a77
Notes

Bold Méihóng (#AA0A77) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (319°, 89%, 35%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#aa0a77
RGB
rgb(170, 10, 119)
HSL
hsl(319, 89%, 35%)
HWB
hwb(319 4% 33%)
OKLCH
oklch(49.3% 0.203 346.9)
HSV
hsv(319, 94%, 67%)
LAB
lab(38.02% 64.65 -17.33)
LCH
lch(38.02% 66.93 345.00)
CMYK
cmyk(0%, 94%, 30%, 33%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Méihóng
noun

Chinese 梅红, plum-red — the deep-pink cultivar color of Chinese flowering plum (Prunus mume), prized in Song-dynasty literati painting and ceramics. Méihóng color refers to a fully bloomed méihóng plum-blossom branch on a Song-dynasty meiping vase: a saturated, slightly cool deep magenta with the velvet finish of fresh plum-petal painted in mineral pigment over white-glazed porcelain.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#aa0a77
Original
#2d4979
Protanopia
#5c6274
Deuteranopia
#b70045
Tritanopia
#343434
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.96:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.02:1

Related Colors

Canvas