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Rich Quell violet

#aa066c
Notes

Rich Quell violet (#AA066C) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (323°, 93%, 35%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#aa066c
RGB
rgb(170, 6, 108)
HSL
hsl(323, 93%, 35%)
HWB
hwb(323 2% 33%)
OKLCH
oklch(48.7% 0.199 351.5)
HSV
hsv(323, 96%, 67%)
LAB
lab(37.41% 63.92 -11.32)
LCH
lch(37.41% 64.92 349.96)
CMYK
cmyk(0%, 96%, 36%, 33%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Quell
modifier

Old English cwellan, to-kill-or-suppress. As a color modifier, quell implies a stilled-and-suppressed-and-pacified quality, the visual register of vesper-bell-and-curfew-quell hand-stilled-and-pacified-and-suppressed vesper-bell-and-curfew-bell-and-night-watch quelled-and-stilled-and-suppressed surfaces under vesper-bell-and-curfew-bell-and-night-watch hush-and-stillness-and-quiet bell-tower-and-monastery light. Sits at the modifier-and-mood end of the grid, parallel to hush and lull in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#aa066c
Original
#32476e
Protanopia
#5f6269
Deuteranopia
#b8003e
Tritanopia
#303030
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.11:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.95:1

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