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Rich Pitted violet

#a90c67
Notes

Rich Pitted violet (#A90C67) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (325°, 87%, 35%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a90c67
RGB
rgb(169, 12, 103)
HSL
hsl(325, 87%, 35%)
HWB
hwb(325 5% 34%)
OKLCH
oklch(48.5% 0.194 353.7)
HSV
hsv(325, 93%, 66%)
LAB
lab(37.26% 62.49 -8.39)
LCH
lch(37.26% 63.05 352.35)
CMYK
cmyk(0%, 93%, 39%, 34%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Pitted
modifier

Old English pyt, pit / hole. As a color modifier, pitted implies a small-hole-and-mark-pattern quality, the visual register of worn-and-pitted-stone-and-leather hand-worn-and-pitted stone-and-leather-and-metal worn-and-pitted-mark-and-hole surfaces under worn-and-pitted-stone-and-leather aged light. Sits at the modifier-and-texture end of the grid, parallel to mossed and limed in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a90c67
Original
#364669
Protanopia
#606164
Deuteranopia
#b7003c
Tritanopia
#343434
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.15:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.94:1

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