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Bold Lurk violet

#a90374
Notes

Bold Lurk violet (#A90374) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (319°, 97%, 34%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a90374
RGB
rgb(169, 3, 116)
HSL
hsl(319, 97%, 34%)
HWB
hwb(319 1% 34%)
OKLCH
oklch(48.8% 0.204 347.7)
P3
color(display-p3 0.6067 0.1234 0.4441)
HSV
hsv(319, 98%, 66%)
LAB
lab(37.41% 64.90 -16.39)
LCH
lch(37.41% 66.94 345.83)
CMYK
cmyk(0%, 98%, 31%, 34%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Lurk
modifier

Middle English lurken, to-lie-hidden. As a color modifier, lurk implies a hidden-and-watching-and-shadowed quality, the visual register of forest-edge-and-alley-mouth-lurk hand-hidden-and-watching-and-shadowed forest-edge-and-alley-mouth-and-bridge-undercroft lurked-and-hidden-and-watching-and-shadowed surfaces under forest-edge-and-alley-mouth-and-bridge-undercroft Gothic-novel-and-fairy-tale-and-noir half-light. Sits at the modifier-and-mood end of the grid, parallel to creep and prowl in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a90374
Original
#2c4776
Protanopia
#5c6171
Deuteranopia
#b60043
Tritanopia
#2e2e2e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.11:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.95:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##A90374
Display P3
Display P3
color(display-p3 0.6067 0.1234 0.4441)
P3 has visible headroomOKLCH chroma 0.204

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

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