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Velvety Lull violet

#a90367
Notes

Velvety Lull violet (#A90367) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (324°, 97%, 34%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a90367
RGB
rgb(169, 3, 103)
HSL
hsl(324, 97%, 34%)
HWB
hwb(324 1% 34%)
OKLCH
oklch(48.2% 0.197 353.3)
P3
color(display-p3 0.6067 0.1234 0.3964)
HSV
hsv(324, 98%, 66%)
LAB
lab(36.90% 63.55 -8.94)
LCH
lch(36.90% 64.18 351.99)
CMYK
cmyk(0%, 98%, 39%, 34%)

Etymology

Velvety
adjective

An adjectival form of velvet, used since the eighteenth century for colors that read as if they had the matte light-absorbing quality of velvet. Implies high saturation combined with a non-glossy surface — the matte richness of a deep wine in a fabric rather than in a glass. Sits in the bold-and-deep corner of the grid alongside plush and lush.

Lull
modifier

Middle English lullen, to-sing-to-sleep. As a color modifier, lull implies a hushed-and-pacified-and-cradled quality, the visual register of cradle-song-and-vesper-lull hand-cradled-and-rocked cradle-and-cot-and-crib hand-rocked-and-sung-to-lulled-and-cradled lulled-and-cradled surfaces under cradle-song-and-vesper hush-and-quiet-and-still bedside-and-nursery-light. Sits at the modifier-and-mood end of the grid, parallel to hush and soothe in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a90367
Original
#334569
Protanopia
#5f6064
Deuteranopia
#b7003b
Tritanopia
#2e2e2e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.25:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.90:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##A90367
Display P3
Display P3
color(display-p3 0.6067 0.1234 0.3964)
P3 has visible headroomOKLCH chroma 0.197

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

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