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Pure Prism violet

#a80c66
Notes

Pure Prism violet (#A80C66) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (325°, 87%, 35%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a80c66
RGB
rgb(168, 12, 102)
HSL
hsl(325, 87%, 35%)
HWB
hwb(325 5% 34%)
OKLCH
oklch(48.3% 0.193 353.8)
HSV
hsv(325, 93%, 66%)
LAB
lab(37.02% 62.16 -8.13)
LCH
lch(37.02% 62.69 352.55)
CMYK
cmyk(0%, 93%, 39%, 34%)

Etymology

Pure
adjective

Latin purus, clean, unmixed — applied to color since antiquity for hues that contain only one pigment without dilution by white, black, or another color. Pure red is the textbook ideal: high saturation, mid lightness, no shift. Sits at the bold-bucket center, parallel to true and strong.

Prism
modifier

Greek πρῖσμα, something-sawn. As a color modifier, prism implies a Newtonian-rainbow-and-spectrum-splitting quality, the visual register of Newton-Optics-and-Cambridge-prism hand-Newtonian-rainbow-and-spectrum-splitting Newton-Optics-and-Cambridge-and-Trinity-College-prism prism-and-Newtonian-rainbow-and-spectrum-splitting surfaces under Newton-Optics-and-Cambridge-and-Trinity-College-prism 17th-century-natural-philosophy-and-rainbow-experiment spectrum-light. Sits at the modifier-and-cosmic end of the grid, parallel to corona and plasma in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a80c66
Original
#364668
Protanopia
#606163
Deuteranopia
#b6003c
Tritanopia
#343434
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.22:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.91:1

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