colors
Back to gallery

Rugged Goa

#a7498d
Notes

Rugged Goa (#A7498D) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (317°, 39%, 47%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a7498d
RGB
rgb(167, 73, 141)
HSL
hsl(317, 39%, 47%)
HWB
hwb(317 29% 35%)
OKLCH
oklch(54.9% 0.148 339.4)
HSV
hsv(317, 56%, 65%)
LAB
lab(45.50% 47.04 -19.38)
LCH
lch(45.50% 50.88 337.61)
CMYK
cmyk(0%, 56%, 16%, 35%)

Etymology

Rugged
adjective

Old Norse rugga, rough / coarse — adjectival suffix -ed. As a color modifier, rugged implies a saturated-and-rough-and-weathered quality, the deep-rich color of Scottish-Highlands-and-Norwegian-fjord outdoor-and-mountain landscape. Sits at the bold-and-weathered end of the grid, parallel to tough and sinewy in usage.

Goa
noun

Indian Konkan-coast state — once a Portuguese colonial outpost (1510–1961) whose churches, fish-market stalls, and saris carry the gulābi deep-magenta of bandhani tie-dyed cotton. Goa color refers to a bandhani-tied magenta sari at a Goa fish-market stall: a saturated, slightly cool deep magenta with the matte finish of natural-dye-and-resist-tied cotton. Warmer than Bengali neel.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a7498d
Original
#4d628f
Protanopia
#68718b
Deuteranopia
#b04b65
Tritanopia
#626262
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.28:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.98:1

Related Colors

Canvas