Cool Crimson Ripple

#a72a4b

Notes

Cool Crimson Ripple (#A72A4B) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (344°, 60%, 41%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#a72a4b

RGB

rgb(167, 42, 75)

HSL

hsl(344, 60%, 41%)