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Saturated Eros violet

#a70f70
Notes

Saturated Eros violet (#A70F70) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (322°, 84%, 36%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a70f70
RGB
rgb(167, 15, 112)
HSL
hsl(322, 84%, 36%)
HWB
hwb(322 6% 35%)
OKLCH
oklch(48.6% 0.196 349.2)
HSV
hsv(322, 91%, 65%)
LAB
lab(37.35% 62.56 -13.99)
LCH
lch(37.35% 64.10 347.39)
CMYK
cmyk(0%, 91%, 33%, 35%)

Etymology

Saturated
adjective

From the Latin saturatus, past participle of saturare, to fill. A technical color term in modern usage — saturation is one of the three axes of HSL (with hue and lightness). As a modifier, saturated implies that the hue is at or near its maximum chromatic intensity. Sits at the bold-and-bright top of the grid.

Eros
modifier

Greek Ἔρως, god-of-love-and-desire. As a color modifier, eros implies a winged-love-and-arrow-of-desire quality, the visual register of Praxiteles-Eros-and-Roman-Cupid hand-winged-love-and-arrow-of-desire Praxiteles-Eros-and-Roman-Cupid-and-Pompeii-fresco eros-and-winged-love-and-arrow-of-desire surfaces under Praxiteles-Eros-and-Roman-Cupid-and-Pompeii-fresco Hellenistic-and-Roman-Pompeii rose-and-myrtle-light. Sits at the modifier-and-myth end of the grid, parallel to zeus and hera in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a70f70
Original
#314872
Protanopia
#5d616d
Deuteranopia
#b40042
Tritanopia
#363636
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.13:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.95:1

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