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Rugged Wink violet

#a70c6d
Notes

Rugged Wink violet (#A70C6D) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (322°, 87%, 35%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a70c6d
RGB
rgb(167, 12, 109)
HSL
hsl(322, 87%, 35%)
HWB
hwb(322 5% 35%)
OKLCH
oklch(48.4% 0.195 350.4)
HSV
hsv(322, 93%, 65%)
LAB
lab(37.09% 62.65 -12.50)
LCH
lch(37.09% 63.89 348.72)
CMYK
cmyk(0%, 93%, 35%, 35%)

Etymology

Rugged
adjective

Old Norse rugga, rough / coarse — adjectival suffix -ed. As a color modifier, rugged implies a saturated-and-rough-and-weathered quality, the deep-rich color of Scottish-Highlands-and-Norwegian-fjord outdoor-and-mountain landscape. Sits at the bold-and-weathered end of the grid, parallel to tough and sinewy in usage.

Wink
modifier

Old English wincian, to-close-eye-briefly. As a color modifier, wink implies a brief-and-coy-and-twinkling quality, the visual register of star-and-candle-flame-wink hand-brief-and-coy-and-twinkling star-and-candle-flame-and-distant-window winked-and-brief-and-coy-and-twinkling surfaces under star-and-candle-flame-and-distant-window twinkling-and-coy-and-brief night-window-light. Sits at the modifier-and-mood end of the grid, parallel to blink and glint in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a70c6d
Original
#32476f
Protanopia
#5d606a
Deuteranopia
#b40040
Tritanopia
#343434
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.20:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.92:1

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