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Pure Icicle Violet

#a70759
Notes

Pure Icicle Violet (#A70759) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (329°, 92%, 34%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a70759
RGB
rgb(167, 7, 89)
HSL
hsl(329, 92%, 34%)
HWB
hwb(329 3% 35%)
OKLCH
oklch(47.5% 0.189 359.3)
HSV
hsv(329, 96%, 65%)
LAB
lab(36.16% 61.33 -1.10)
LCH
lch(36.16% 61.34 358.97)
CMYK
cmyk(0%, 96%, 47%, 35%)

Etymology

Pure
adjective

Latin purus, clean, unmixed — applied to color since antiquity for hues that contain only one pigment without dilution by white, black, or another color. Pure red is the textbook ideal: high saturation, mid lightness, no shift. Sits at the bold-bucket center, parallel to true and strong.

Icicle
modifier

Old English īsgicel, ice-and-icicle. As a color modifier, icicle implies a hanging-ice-and-eaves-frozen-drip quality, the visual register of Alpine-eaves-and-Norwegian-stave-icicle hand-hanging-ice-and-eaves-frozen-drip Alpine-eaves-and-Norwegian-stave-icicle-and-Cairngorm-ledge icicle-and-hanging-ice-and-eaves-frozen-drip surfaces under Alpine-eaves-and-Norwegian-stave-icicle-and-Cairngorm-ledge Alpine-Dolomites-and-Norwegian-stave-church frozen-drip-light. Sits at the modifier-and-weather end of the grid, parallel to floe and berg in usage.

Violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a70759
Original
#39435b
Protanopia
#625f56
Deuteranopia
#b60033
Tritanopia
#2f2f2f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.45:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.82:1

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