Rich Vale Violet

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Latin vallis, valley. As a color modifier, vale implies a broad-pastoral-valley quality, the visual register of Cotswold-and-Yorkshire-Dales wide river-valley pasture-and-hedgerow agricultural surfaces in spring-and-autumn pastoral-and-overcast English afternoon-light. Sits at the modifier-and-place end of the grid, parallel to glen and dale in usage.

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.