Frenetic Kihada
Frenetic Kihada (#A5BD32) is a true yellow with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (70°, 58%, 47%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary indigo. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Greek phrenitikós, frenzied — adjectival suffix -ic, derived from phrēn (mind). As a color modifier, frenetic implies a saturated-and-frenzied-and-active quality, the bright color of Hyper-Color-and-Memphis-Group 1980s-design saturated-and-active visual-rhythm. Sits at the bright-and-active end of the grid, parallel to frantic and manic in usage.
Phellodendron amurense, the Amur cork tree — and the bright yellow inner bark used as a Japanese textile dye and traditional medicine. Kihada-iro refers to the saturated yellow of kihada-dyed silk. The color refers to fresh kihada-bark powder: a saturated, slightly cool deep yellow with the matte finish of plant-derived pigment. Cooler than turmeric.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.