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Velvety Mill Strawberry

#a42a76
Notes

Velvety Mill Strawberry (#A42A76) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (323°, 59%, 40%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a42a76
RGB
rgb(164, 42, 118)
HSL
hsl(323, 59%, 40%)
HWB
hwb(323 16% 36%)
OKLCH
oklch(50.0% 0.174 347.1)
HSV
hsv(323, 74%, 64%)
LAB
lab(39.34% 55.90 -14.77)
LCH
lch(39.34% 57.81 345.19)
CMYK
cmyk(0%, 74%, 28%, 36%)

Etymology

Velvety
adjective

An adjectival form of velvet, used since the eighteenth century for colors that read as if they had the matte light-absorbing quality of velvet. Implies high saturation combined with a non-glossy surface — the matte richness of a deep wine in a fabric rather than in a glass. Sits in the bold-and-deep corner of the grid alongside plush and lush.

Mill
modifier

Old English mylen, grinding-machine. As a color modifier, mill implies a wheel-and-grinding-stone quality, the visual register of English-watermill-and-Dutch-windmill hand-built water-wheel-and-sail-arm grain-grinding rural-industrial surfaces under English-watermill-and-Dutch-polder rural-pastoral light. Sits at the modifier-and-place end of the grid, parallel to kiln and barn in usage.

Strawberry
noun

Fragaria × ananassa, the cultivated strawberry of European gardens since the eighteenth century. The color refers to the surface of a ripe berry: a clean, bright red with a slight blue shift in the shadows of the achenes. Warmer than ruby, lighter than crimson, with the optical brightness of fresh fruit rather than the depth of pigment or gem.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a42a76
Original
#3b4f78
Protanopia
#5f6473
Deuteranopia
#b0264c
Tritanopia
#494949
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.62:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.17:1

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