Pure Tang violet

Latin purus, clean, unmixed — applied to color since antiquity for hues that contain only one pigment without dilution by white, black, or another color. Pure red is the textbook ideal: high saturation, mid lightness, no shift. Sits at the bold-bucket center, parallel to true and strong.

Old Norse tangi, sharp-projecting-taste. As a color modifier, tang implies a sharp-and-projecting-and-bright-bite quality, the visual register of Atlantic-and-Hebridean-sea-tang hand-sharp-and-projecting-and-bright-bite Atlantic-and-Hebridean-sea-tang-and-tide-pool-bite tang-and-sharp-and-projecting surfaces under Atlantic-and-Hebridean-sea-tang-and-tide-pool-bite Outer-Hebrides-and-North-Cornish-tide-pool sharp-bite-light. Sits at the modifier-and-flavor end of the grid, parallel to zest and tart in usage.

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.