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Established Syrup violet

#a40f68
Notes

Established Syrup violet (#A40F68) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (324°, 83%, 35%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a40f68
RGB
rgb(164, 15, 104)
HSL
hsl(324, 83%, 35%)
HWB
hwb(324 6% 36%)
OKLCH
oklch(47.7% 0.190 351.9)
HSV
hsv(324, 91%, 64%)
LAB
lab(36.43% 61.02 -10.37)
LCH
lch(36.43% 61.89 350.35)
CMYK
cmyk(0%, 91%, 37%, 36%)

Etymology

Established
adjective

Latin stabilīre, to make stable — past-participle of establish. As a color modifier, established implies a saturated-and-rooted quality where the hue carries the weight of long-standing visual presence. Sits at the bold-and-firm end of the grid, parallel to steadfast and anchored in usage.

Syrup
modifier

Arabic sharāb, thick-sweet-drink. As a color modifier, syrup implies a thick-and-amber-and-pourable-sweet quality, the visual register of Vermont-maple-and-Levantine-rose-syrup hand-thick-and-amber-and-pourable-sweet Vermont-maple-and-Levantine-rose-syrup-and-French-grenadine syrup-and-thick-and-amber surfaces under Vermont-maple-and-Levantine-rose-syrup-and-French-grenadine Vermont-sugar-shack-and-Damascus-souk amber-pourable-light. Sits at the modifier-and-flavor end of the grid, parallel to malt and zest in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a40f68
Original
#33456a
Protanopia
#5d5f65
Deuteranopia
#b1003d
Tritanopia
#353535
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.38:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.85:1

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