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Rugged Isis Violet

#a40d5b
Notes

Rugged Isis Violet (#A40D5B) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (329°, 85%, 35%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a40d5b
RGB
rgb(164, 13, 91)
HSL
hsl(329, 85%, 35%)
HWB
hwb(329 5% 36%)
OKLCH
oklch(47.2% 0.185 357.9)
HSV
hsv(329, 92%, 64%)
LAB
lab(35.86% 60.04 -2.89)
LCH
lch(35.86% 60.11 357.24)
CMYK
cmyk(0%, 92%, 45%, 36%)

Etymology

Rugged
adjective

Old Norse rugga, rough / coarse — adjectival suffix -ed. As a color modifier, rugged implies a saturated-and-rough-and-weathered quality, the deep-rich color of Scottish-Highlands-and-Norwegian-fjord outdoor-and-mountain landscape. Sits at the bold-and-weathered end of the grid, parallel to tough and sinewy in usage.

Isis
modifier

Egyptian Aset, throne-and-mother-goddess. As a color modifier, isis implies a winged-and-throne-and-mother-goddess quality, the visual register of Egyptian-Isis-and-Philae-temple hand-winged-and-throne-and-mother-goddess Egyptian-Isis-and-Philae-temple-and-Osirian-myth isis-and-winged-and-throne-and-mother-goddess surfaces under Egyptian-Isis-and-Philae-temple-and-Osirian-myth Nile-and-Philae-Aswan-temple winged-throne-light. Sits at the modifier-and-myth end of the grid, parallel to horus and thoth in usage.

Violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a40d5b
Original
#38435d
Protanopia
#605e58
Deuteranopia
#b20036
Tritanopia
#333333
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.53:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.79:1

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