Lilac Zing

#a390fd

Notes

Lilac Zing (#A390FD) is a soft indigo with a pastel character. It reads calm and airy, with enough chroma to feel intentional rather than washed out. Its HSL profile (250°, 96%, 78%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#a390fd

RGB

rgb(163, 144, 253)

HSL

hsl(250, 96%, 78%)