Vivid Balm Goldenrod

From the Latin vividus, full of life — used as a color modifier since the late sixteenth century for hues that read as luminous and saturated. Vivid red, vivid blue: the implication is that the color appears almost lit from within, with the optical brightness of a high-chroma surface in good light. Sits at the bright-bucket center alongside bright and electric.

Latin balsamum, aromatic-resin-and-soothing-oil. As a color modifier, balm implies an aromatic-resin-and-soothing-oil-and-lemon-balm quality, the visual register of apothecary-balm-and-lemon-balm hand-aromatic-resin-and-soothing-oil-and-lemon-balm apothecary-balm-and-lemon-balm-and-Tudor-still-room balm-and-aromatic-resin-and-soothing-oil surfaces under apothecary-balm-and-lemon-balm-and-Tudor-still-room Tudor-still-room-and-monastic-physic-garden apothecary-and-still-room-light. Sits at the modifier-and-flavor end of the grid, parallel to bergamot and hyssop in usage.

Solidago, the late-summer wildflower of North American meadows whose tall sprays of small yellow flowers signal the end of the growing season. The color refers to the flower head at full bloom: a warm, slightly muted yellow-orange with the matte finish of small clustered florets. Cooler than mustard, deeper than dandelion. The state flower of Kentucky and Nebraska, a pollinator magnet, and the original native dye for early American homespun.