Rich Hermes Crimson

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Greek Ἑρμῆς, messenger-of-the-Olympian-gods. As a color modifier, hermes implies a winged-sandal-and-caduceus-and-messenger quality, the visual register of Praxiteles-Hermes-and-Olympia-marble hand-winged-sandal-and-caduceus-and-messenger Praxiteles-Hermes-and-Olympia-marble-and-Hellenistic-bronze hermes-and-winged-sandal-and-caduceus surfaces under Praxiteles-Hermes-and-Olympia-marble-and-Hellenistic-bronze Olympian-pantheon-and-marketplace Mediterranean-marble-light. Sits at the modifier-and-myth end of the grid, parallel to zeus and atlas in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.