Anchored Berry
Anchored Berry (#A01F78) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (319°, 68%, 37%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
The past participle of anchor, used since the late nineteenth century as a metaphor for secured in place. As a color word, anchored implies a deep saturated tone that grounds a palette — the dark blues, deep greens, and browns that hold a composition together. Sits in the bold-and-deep corner of the grid alongside solid.
A general-purpose color name for the deep blue-purple of Vaccinium blueberries, Sambucus elderberries, and the Aronia black-chokeberries that mark hedgerows in autumn. The color refers to a ripe wild blueberry's bloom-coated skin: a deep, slightly violet-shifted blue with the powdery finish of waxy fruit. Cooler than wine, warmer than indigo, with the foraged-fruit specificity of a word that covers half-a-dozen species.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.