Highborn Tufted Brick
Highborn Tufted Brick (#9D361A) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (13°, 72%, 36%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old English hēah-boren, high-born — past-participle of bear. As a color modifier, highborn implies a saturated-and-aristocratic-and-elite quality, the deep-rich color of pre-modern English high-born aristocratic-class livery-and-armorial bearings. Sits at the bold-and-aristocratic end of the grid, parallel to noble and aristocratic in usage.
Old French touffe, tuft. As a color modifier, tufted implies a hand-tufted-and-puffed quality, the visual register of Edwardian-and-Belle-Époque-tufted-upholstery hand-tufted-and-puffed-and-upholstered velvet-and-silk-and-leather tufted-and-puffed-upholstery surfaces under Edwardian-and-Belle-Époque hand-tufted-upholstery-and-cushion light. Sits at the modifier-and-texture end of the grid, parallel to fluff and flock in usage.
Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.