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Assured Dew violet

#9d0762
Notes

Assured Dew violet (#9D0762) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (324°, 91%, 32%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#9d0762
RGB
rgb(157, 7, 98)
HSL
hsl(324, 91%, 32%)
HWB
hwb(324 3% 38%)
OKLCH
oklch(45.9% 0.186 352.3)
HSV
hsv(324, 96%, 62%)
LAB
lab(34.40% 59.89 -9.74)
LCH
lch(34.40% 60.67 350.77)
CMYK
cmyk(0%, 96%, 38%, 38%)

Etymology

Assured
adjective

Old French aseürer, to give assurance — past-participle of assure. As a color modifier, assured implies a saturated-and-confident quality where the hue carries unwavering certainty about its own visual identity. Sits at the bold-and-confident end of the grid, parallel to certain and poised.

Dew
modifier

Old English dēaw, morning-moisture. As a color modifier, dew implies a beaded-and-fresh-and-morning-moisture quality, the visual register of spider-web-and-meadow-grass-dew hand-beaded-and-pearl-and-morning spider-web-and-meadow-grass-and-petal-edge dewed-and-beaded-and-pearl surfaces under spider-web-and-meadow-grass first-light-of-dawn-and-rising-mist-and-pearl morning-meadow-light. Sits at the modifier-and-mood end of the grid, parallel to mist and gleam in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#9d0762
Original
#2f4164
Protanopia
#585a5f
Deuteranopia
#aa0038
Tritanopia
#2d2d2d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.95:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.64:1

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