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Velvety Suave violet

#9d015e
Notes

Velvety Suave violet (#9D015E) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (324°, 99%, 31%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#9d015e
RGB
rgb(157, 1, 94)
HSL
hsl(324, 99%, 31%)
HWB
hwb(324 0% 38%)
OKLCH
oklch(45.6% 0.187 353.9)
HSV
hsv(324, 99%, 62%)
LAB
lab(33.98% 60.27 -7.79)
LCH
lch(33.98% 60.77 352.64)
CMYK
cmyk(0%, 99%, 40%, 38%)

Etymology

Velvety
adjective

An adjectival form of velvet, used since the eighteenth century for colors that read as if they had the matte light-absorbing quality of velvet. Implies high saturation combined with a non-glossy surface — the matte richness of a deep wine in a fabric rather than in a glass. Sits in the bold-and-deep corner of the grid alongside plush and lush.

Suave
modifier

French suave, smooth / sweet. As a color modifier, suave implies a smooth-and-polished-and-elegant quality, the visual register of Belle-Époque-and-Mid-Century-Modern polished-and-elegant-and-smooth Belle-Époque-and-Mid-Century-Modern interior-decoration smooth-and-polished surfaces under Belle-Époque-and-Mid-Century-Modern smooth-and-polished elegance light. Sits at the modifier-and-texture end of the grid, parallel to sleek and gloss in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#9d015e
Original
#2f3f60
Protanopia
#58595b
Deuteranopia
#aa0035
Tritanopia
#292929
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.08:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.60:1

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