Punchy Void Mulberry

A modern adjectival form of punch, to strike sharply. Used as a color word since the early twentieth century for hues that read as highly contrasting and visually loud. Punchy red, punchy yellow: the implication is full saturation combined with optical impact. Sits across the bold and bright buckets, near vivid and striking.

Latin vocivus, empty-or-vacant. As a color modifier, void implies an empty-and-vacant-and-bottomless quality, the visual register of Yves-Klein-and-Rothko-void hand-empty-and-vacant-and-bottomless Yves-Klein-and-Rothko-and-Malevich-Black-Square voided-and-empty-and-vacant-and-bottomless surfaces under Yves-Klein-and-Rothko-and-Malevich-Black-Square monochrome-canvas-and-color-field-and-suprematist gallery-and-void-light. Sits at the modifier-and-mood end of the grid, parallel to blank and hollow in usage.

The genus Morus — the white mulberry (M. alba) feeds silkworms; the black mulberry (M. nigra) bears the deep purple fruit that stains everything it touches. The color refers to a ripe black mulberry: a saturated, slightly red-shifted very deep purple with the slight juiciness of a compound fruit. Cooler than wine, warmer than indigo, with the agricultural weight of a tree that supported the entire Chinese silk industry for two thousand years.