Cool Ruby Sand

#9b7c78

Notes

Cool Ruby Sand (#9B7C78) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (7°, 15%, 54%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#9b7c78

RGB

rgb(155, 124, 120)

HSL

hsl(7, 15%, 54%)