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Cavalier Goji

#9a2c77
Notes

Cavalier Goji (#9A2C77) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (319°, 56%, 39%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#9a2c77
RGB
rgb(154, 44, 119)
HSL
hsl(319, 56%, 39%)
HWB
hwb(319 17% 40%)
OKLCH
oklch(48.6% 0.165 343.2)
HSV
hsv(319, 71%, 60%)
LAB
lab(37.85% 52.64 -17.84)
LCH
lch(37.85% 55.58 341.28)
CMYK
cmyk(0%, 71%, 23%, 40%)

Etymology

Cavalier
adjective

Italian cavaliere, horseman / knight via Latin caballārius. As a color modifier, cavalier implies a saturated-and-chivalrous-and-aristocratic quality, the deep-rich color of English-Civil-War royalist Cavalier military-faction velvet-and-lace-and-feathered-hat livery. Sits at the bold-and-chivalrous end of the grid, parallel to gallant and knightly.

Goji
noun

Chinese Lycium barbarum (枸杞) — a Solanaceae shrub native to the Ningxia region of north-central China, whose deep-magenta drupes have been used in Traditional Chinese Medicine for two millennia. Goji color refers to a freshly dried Lycium barbarum drupe-cluster on a Ningxia sun-drying mat: a saturated, slightly cool deep magenta with the matte finish of carotenoid-and-anthocyanin-rich dried-fruit skin.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#9a2c77
Original
#374d79
Protanopia
#586074
Deuteranopia
#a42c4d
Tritanopia
#494949
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
7.00:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.00:1

Related Colors

Canvas