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Spirited Buttercup

#99ad10
Notes

Spirited Buttercup (#99AD10) is a true yellow with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (68°, 83%, 37%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary blue. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#99ad10
RGB
rgb(153, 173, 16)
HSL
hsl(68, 83%, 37%)
HWB
hwb(68 6% 32%)
OKLCH
oklch(70.8% 0.161 117.8)
HSV
hsv(68, 91%, 68%)
LAB
lab(67.05% -24.59 66.71)
LCH
lch(67.05% 71.09 110.23)
CMYK
cmyk(12%, 0%, 91%, 32%)

Etymology

Spirited
adjective

An adjectival form of spirit — used as a color modifier since the seventeenth century for hues that read as animate and characterful. Spirited orange, spirited green: the implication is saturation combined with personality, a color that feels like it has agency. Sits at the bright-bucket center alongside lively and vibrant.

Buttercup
noun

Ranunculus acris and its meadow cousins — the small, glossy yellow flowers of European pastures whose petals reflect ultraviolet light to attract bees. The color refers to a buttercup petal in full sun: a saturated, slightly cool yellow with the polished finish of an epidermis that scatters light like wet paint. The folk test for whether you like butter — holding the flower under your chin to catch its yellow reflection — works on every variety.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#99ad10
Original
#b9a300
Protanopia
#b7a426
Deuteranopia
#a3a393
Tritanopia
#9d9d9d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.52:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
8.34:1

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