Vivid Periwinkle Rush

#9999fa

Notes

Vivid Periwinkle Rush (#9999FA) is a soft blue with a pastel character. It reads calm and airy, with enough chroma to feel intentional rather than washed out. Its HSL profile (240°, 91%, 79%) places it in the highly saturated band at a light lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#9999fa

RGB

rgb(153, 153, 250)

HSL

hsl(240, 91%, 79%)