Cool Ruby Moth

#99757f

Notes

Cool Ruby Moth (#99757F) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (343°, 15%, 53%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#99757f

RGB

rgb(153, 117, 127)

HSL

hsl(343, 15%, 53%)