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Velvety Salve Brick

#991704
Notes

Velvety Salve Brick (#991704) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (8°, 95%, 31%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#991704
RGB
rgb(153, 23, 4)
HSL
hsl(8, 95%, 31%)
HWB
hwb(8 2% 40%)
OKLCH
oklch(43.9% 0.166 31.3)
HSV
hsv(8, 97%, 60%)
LAB
lab(32.69% 50.78 44.45)
LCH
lch(32.69% 67.49 41.19)
CMYK
cmyk(0%, 85%, 97%, 40%)

Etymology

Velvety
adjective

An adjectival form of velvet, used since the eighteenth century for colors that read as if they had the matte light-absorbing quality of velvet. Implies high saturation combined with a non-glossy surface — the matte richness of a deep wine in a fabric rather than in a glass. Sits in the bold-and-deep corner of the grid alongside plush and lush.

Salve
modifier

Latin salve, hail-or-be-well. As a color modifier, salve implies a Latin-greeting-and-Salve-Regina-and-Roman-salute quality, the visual register of Salve-Regina-and-Pompeii-salve hand-Latin-greeting-and-Salve-Regina-and-Roman-salute Salve-Regina-and-Pompeii-salve-and-Roman-doormat-mosaic salve-and-Latin-greeting surfaces under Salve-Regina-and-Pompeii-salve-and-Roman-doormat-mosaic Pompeian-mosaic-and-Marian-antiphon Roman-greeting-light. Sits at the modifier-and-Latin end of the grid, parallel to ave and pax in usage.

Brick
noun

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#991704
Original
#443b00
Protanopia
#635700
Deuteranopia
#a90016
Tritanopia
#313131
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.47:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.48:1

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