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Voluptuous Thaw violet

#99116b
Notes

Voluptuous Thaw violet (#99116B) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (320°, 80%, 33%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#99116b
RGB
rgb(153, 17, 107)
HSL
hsl(320, 80%, 33%)
HWB
hwb(320 7% 40%)
OKLCH
oklch(46.0% 0.183 347.1)
HSV
hsv(320, 89%, 60%)
LAB
lab(34.47% 58.48 -15.48)
LCH
lch(34.47% 60.50 345.18)
CMYK
cmyk(0%, 89%, 30%, 40%)

Etymology

Voluptuous
adjective

Latin voluptuōsus, pleasurable — derived from voluptās (pleasure). As a color modifier, voluptuous implies a saturated-and-rich-and-curving-sensual quality, the deep-rich color of Rubens-and-Boucher baroque-and-rococo flesh-and-fabric tonality. Sits at the bold-and-saturated end of the grid, parallel to lush and plush in tone.

Thaw
modifier

Old English thawian, to-melt-or-soften. As a color modifier, thaw implies a spring-melt-and-softening-frost quality, the visual register of English-spring-and-Pennine-thaw hand-spring-melt-and-softening-frost English-spring-and-Pennine-thaw-and-Cumbria-Highland-thaw thaw-and-spring-melt-and-softening-frost surfaces under English-spring-and-Pennine-thaw-and-Cumbria-Highland-thaw Yorkshire-Dales-and-Lake-District-and-Cairngorm spring-melt-light. Sits at the modifier-and-weather end of the grid, parallel to slush and rain in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#99116b
Original
#2b436d
Protanopia
#545968
Deuteranopia
#a4063f
Tritanopia
#343434
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.93:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.65:1

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