Rich Amethyst Velvet

#990f89

Notes

Rich Amethyst Velvet (#990F89) is a deep violet with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (307°, 82%, 33%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#990f89

RGB

rgb(153, 15, 137)

HSL

hsl(307, 82%, 33%)